About Me
I am a passionate marketing professional with over 5 years of experience growing both business and consumer acquisition and retention through the development and execution of brand, social, and digital marketing campaigns. I have a proven track record of successfully boosting engagement, brand awareness, brand consideration, and sales conversion opportunities for brands in the sports, media, entertainment, and technology sectors. Known for my keen attention to detail and deep passion for teamwork, I invite you to connect with me to learn how my skills in strategic planning, creative communication, and data analysis can deliver a winning formula for your brand!
Work History:
View My Resume
Featured Work
Take a look at some of my most recent work.
Case Study: how a content aggregator scales and monetizes with d2c streaming
2023
Collaborated with Product Marketing and Commercial stakeholders on a client case study detailing how Endeavor Streaming’s direct-to-consumer platform enables sports and entertainment brands to create and scale a profitable streaming business.
CASE STUDY: BUILDING THE ULTIMATE SPORTS SUPERFAN EXPERIENCE
2023
To satisfy the insatiable demand for exclusive, interactive, and behind-the-scenes team content, the NHL’s Edmonton Oilers partnered with Endeavor Streaming to launch an OTT platform to drive fan engagement and unlock monetization opportunities.
Social Content Creation
I have extensive experience creating engaging and social-friendly content inclusive of long-form articles, graphics, and short-form video clips.
senior executive panel promotion
2023
Graphic I created to accompany an organic social media post promoting a senior executive’s speaking panel appearance at the World Football Summit.
The Rams big gamble pays off
2022
The Los Angeles Rams’ decision to go “all-in” and upgrade key position players on offense pays off with their first Super Bowl title in more than two decades.
I contributed this column, which was promoted across ABC Audio and its affiliates’ social media channels and websites. SEE HERE.
Employee Spotlight Recognition
To enhance Endeavor Streaming’s company culture, we enacted an employee spotlight series highlighting many of the talented individuals behind building the technology and partnerships that power the business. On the left is one example graphic I created that was promoted on Endeavor Streaming’s social media account.
Video Creation
In the example shown on this page, I took a minute of content from a senior executive’s panel appearance at an industry conference where he discussed the fundamental components of building a direct-to-consumer streaming platform. This clip was published on Endeavor Streaming’s LinkedIn account.
